Sohail Kasmani. Brand and marketing strategist in London: pharma brand management at Cipla and Alembic, now marketing strategy and AI adoption at ACTAsia. MBA, Brunel University London.

Cipla · Alembic · ACTAsia

brand & marketing strategy · London

i'm Sohail Kasmani
Brand Manager, Marketing Strategist, Brand Strategist.

view my work

I market in constrained environments: regulated pharma, where every claim needs sign-off, and a nonprofit, where every pound has to earn its place.

£2.6M PORTFOLIO

38% QUARTERLY GROWTH

22,000+ PATIENT SCREENINGS

80% PRESCRIBER GROWTH

4,600 OPHTHALMOLOGISTS

68,000+ PEOPLE REACHED

TOP-50 KOL RESEARCH

MLR COMPLIANCE

P&L OWNERSHIP

AI IN MARKETING

about me

3+ years in brand management
£2.6M portfolio led at Cipla

38%

Quarterly growth, Flogel (Cipla)

80%

Prescriber growth, Vitaresp FX

60%

Unit growth, Vitaresp FX

93%

Sales reporting compliance, up from 52%

25%

First-time conversion lift, ACTAsia

My Results in numbers

Marketing where every claim needs sign-off

I'm a brand manager based in London. I ran pharma brands at Cipla and Alembic in India, and I now lead marketing strategy at ACTAsia, including how the team adopts AI. MBA, Brunel University London.

The thread through all of it: I do my best work under constraints. Regulated pharma, where every claim goes through medical and MLR review. A nonprofit, where the budget is small and every channel has to prove itself.

get to know me get in touch

what i do

Brand strategy for regulated and resource-constrained markets

From P&L and forecasting to KOL research and MLR-approved content, plus the AI workflows that let a small team do more.

AI in Marketing

AI workflows for small, regulated teams, with a human check on every claim.
Compliant Content

Visual aids, leaflets, packaging and campaigns taken through medical and MLR review.
KOL & Market Research

Survey instruments, discussion guides and category analysis that turn what doctors say into a launch plan.
Brand Strategy & P&L

Brand plans, forecasting and P&L ownership, tied to the targets the field team actually works to.