About me

based in London, UK · connect on LinkedIn

Hi, I'm Sohail Kasmani. I market in constrained environments. At Cipla and Alembic that meant regulated pharma, where every claim needs medical and MLR sign-off. At ACTAsia it means a nonprofit with a small team and a small budget, where I lead marketing strategy and how we adopt AI. Different settings, same job: find the one clear message, prove it, and get it to the right people.

3 ₊

Years in pharma brand management at Cipla and Alembic.

38 _%

Quarterly growth on the £2.6M Flogel dry-eye portfolio.

80 _%

Prescriber growth on the Vitaresp FX relaunch.

How I approach marketing under constraints

- Diagnose before planning
- Work inside the rules
- Make a small team go further

see my work

Diagnose first

Before the plan, the problem. At Cipla it took a week of doctor visits to see that doctors treated every tear drop as the same thing. The repositioning followed from that.

Work inside the rules

In pharma every claim goes through medical and MLR review. I treat that as part of the brief and build claims on guidelines doctors already trust.

Small team, smart systems

At ACTAsia a four-person team runs email, web, social and content. AI and automation take the repetitive work, with a person checking every output.

work experience

Pharma, nonprofit and digital

ACTAsia, London

Apr 2026 – Present

Brand Associate

Lead brand strategy for the 20th-anniversary campaign, growing the supporter base 10%.

Led the donation page revamp: load time from 20+ seconds to under 3, checkout from 2+ minutes to about 10 seconds.

Hillingdon Chamber of Commerce

Jun 2026 – Present

Consultant, Brunel MBA project

Sole consultant repositioning the Chamber (est. 1905) as the borough’s coordinator of workforce development.

Designing an education-to-employment pathway model against 3–10 year workforce demand.

Cipla, Mumbai

Feb 2025 – Sep 2025

Brand Manager, Ophthalmology

Headhunted to lead the £2.6M dry-eye portfolio, delivering 38% quarterly growth.

Co-developed a screening tool with R&D: 22,000+ patient screenings in four months.

Alembic, Mumbai

Apr 2024 – Feb 2025

Assistant Product Manager

Relaunched Vitaresp FX to 12,000 GPs and 2,000 ENT specialists, growing prescribers 80%.

Took the brand to 2nd in prescriptions overall and 1st among non-MBBS GPs.

Alembic, Mumbai

Aug 2022 – Mar 2024

Marketing Trainee, then Product Executive

Lifted sales reporting compliance from 52% to 93% in eight months via an in-house app.

Designed a 28-day Roxid campaign that generated 4,000 prescriptions.

Buzz Marketing

Jun 2019 – Jun 2022

Digital Marketing Consultant

Ran digital marketing for 16 food and hospitality businesses.

Cut Meta cost per click from Rs.10 to Re.1.

recognition

awards and recognition

Alembic

Budding Marketer, awarded by the Cluster Head at the Annual Budget Meet

Alembic

Outstanding Efforts & Impact in driving Brand Excellence, Vitaresp FX

Cipla

Headhunted for the Brand Manager role before completing my MBA

frequently asked questions

What do you do?

Brand and marketing strategy in regulated and resource-constrained settings. I spent 3+ years in pharma brand management at Cipla and Alembic, and I now lead marketing strategy and AI adoption at ACTAsia in London.
Which therapy areas have you worked in?

Ophthalmology (dry eye), allergy and respiratory (allergic rhinitis), anti-infectives and gastroenterology.
How do you use AI in marketing?

To take repetitive work off a small team: an AI workflow that drafts SEO-optimised articles in the brand’s voice, automated reporting from Google Analytics, and a monthly competitor report. Every output is a first draft that a person checks.
What qualifications do you have?

An MBA from Brunel University London and a B.Pharm from the University of Mumbai.

About me

3 ₊

38 _%

80 _%