Skip to main content

Sohail Kasmani

Sohail Kasmani. Brand and marketing strategist in London: pharma brand management at Cipla and Alembic, now marketing strategy and AI adoption at ACTAsia. MBA, Brunel University London.

Get in touch
img

Rebuilding a charity donation page: 20+ seconds to under 3

  • Organisation : ACTAsia
  • Role : Brand Associate
  • Period : 2026
The rebuilt ACTAsia donation page with Apple Pay and Google Pay

The problem

The donation page took 20+ seconds to load. It was card-only, asked for a long list of irrelevant fields and had no express checkout. Giving took over two minutes.

What I did

  • Led the revamp end to end, from ideation to omnichannel launch.
  • Added Stripe, Google Pay and Apple Pay.
  • Migrated the donation platform from GiveWP to Raisely and connected it to email marketing with Zapier, so donor data flows automatically. GDPR-compliant throughout.
  • Made it clear to donors where their money goes.

Results

  • Load time under 3 seconds.
  • Donation completion in roughly 10 seconds.
  • Online donations grown from zero to four figures a month in unrestricted income.