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Sohail Kasmani

Sohail Kasmani. Brand and marketing strategist in London: pharma brand management at Cipla and Alembic, now marketing strategy and AI adoption at ACTAsia. MBA, Brunel University London.

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Repositioning Hillingdon Chamber of Commerce around the local skills gap

  • Organisation : Hillingdon Chamber of Commerce
  • Role : Sole consultant, Brunel MBA consultancy project
  • Period : Jun 2026 – Sep 2026

The problem

Two linked problems. Local employers struggle to find people with the skills they need, and schools and colleges are not well connected to that demand. At the same time, the Chamber (est. 1905) was not yet seen as the organisation to bring the two sides together.

What I did

  • Ran a strategic diagnosis of the Chamber’s position, offer and perception.
  • Interviewed stakeholders across SMEs, large corporates and education providers.
  • Designed an education-to-employment pathway model (exposure, experience, progression) against 3–10 year workforce demand.
  • Built a value proposition and positioning for the Chamber as the borough’s coordinator of economic activity and workforce development.
  • Wrote an engagement strategy for large organisations and an implementation wireframe, with one transformative recommendation.

Deliverables

  • A written report and an executive presentation to the director, the board and an external consultant, September 2026.