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Sohail Kasmani

Sohail Kasmani. Brand and marketing strategist in London: pharma brand management at Cipla and Alembic, now marketing strategy and AI adoption at ACTAsia. MBA, Brunel University London.

Writing

How Pharma Companies Use Social Media in the UK (and Who Does It Well)

Sohail Kasmani

Sohail Kasmani

Composed by

  • Pharma Marketing Sep 30, 2026

AI Content Marketing Workflow: From Brief to Social, With Human Checks

Sohail Kasmani

Sohail Kasmani

Composed by

  • Marketing Workflows Sep 30, 2026

Pharma content marketing in the UK: content that survives MLR

Sohail Kasmani

Sohail Kasmani

Composed by

  • Pharma Marketing Sep 30, 2026

How to Use AI in Marketing Without Buying 40 Tools You Never Open

Sohail Kasmani

Sohail Kasmani

Composed by

  • AI in Marketing Sep 30, 2026

Pharma patient engagement: what works for chronic conditions in the UK

Sohail Kasmani

Sohail Kasmani

Composed by

  • Pharma Marketing Sep 25, 2026

How to develop a market access strategy for a new drug in the UK

Sohail Kasmani

Sohail Kasmani

Composed by

  • Pharma Marketing Sep 23, 2026

How to measure the ROI of AI in marketing (with a worked example)

Sohail Kasmani

Sohail Kasmani

Composed by

  • Marketing Workflows Sep 23, 2026

Generative vs agentic AI in marketing: uses, risks and permissions

Sohail Kasmani

Sohail Kasmani

Composed by

  • AI in Marketing Sep 23, 2026

How pharma engages healthcare professionals digitally in the UK

Sohail Kasmani

Sohail Kasmani

Composed by

  • Pharma Marketing Sep 23, 2026

AI in marketing and advertising: what works and what doesn’t

Sohail Kasmani

Sohail Kasmani

Composed by

  • AI in Marketing Sep 23, 2026